Tag: New

Mercedes-Benz Unveils Concept IAA Vehicle

Mercedes-Benz vehicles have always transformed the way that people drive their cars. However, with the arrival of the Mercedes-Benz “Concept IAA”, its cars will also transform in ways never imagined.

What does IAA stand for? Intelligent Aerodynamic Automobile, and that should provide a clue as to what makes the car so special and innovative.

The advanced technology behind the concept IAA allows it to adapt to any environment. When it reaches a speed of 50 mph, it can change its shape to become more aerodynamic on the road. With a more adaptive design, the IAA concept car can speed ahead in the most optimal way possible.

Improved aerodynamics also means better fuel economy on the road. Technology that keeps money in your pocket is always a sure deal.

In the past, cars that transformed were only seen in movies and television shows. However, Mercedes-Benz is working to make science fiction a science-based reality.

New Mercedes Safety Tech Announced for Upcoming E-Class

Vehicles have come a long way since the days when airbags were an optional feature and the use of seat belts was elective rather than mandatory. These days, technology has advanced so much that we’re now close to seeing self-driving cars on public roads, with many automakers already testing this technology. The new Mercedes safety tech in the next-gen E-Class will help bring the automaker’s vehicles one step closer to achieving autonomous, accident-free driving.

The E-Class is expected to be released in spring 2016. The technology, which Mercedes calls Intelligent Drive next Level, includes steering assistance with hearing and safety protection. The steering assist will help the driver outmaneuver an obstacle in order to avoid an accident. The hearing protection includes systems that protect occupants’ ears and hearing during a crash. Finally, the safety protection helps push the driver and front passenger away from the doors in case of a side impact.

Intelligent Drive next Level is part of the Driver Assistance Package, which includes: Active Brake Assist, Evasive Steering Assist, Remote Parking Pilot, Car-to-X Communication, Digital Car Key, PRE-SAFE® Impulse Side, PRE-SAFE Sound, and MULTIBEAM LED headlamps. All of these features, along with Intelligent Drive next Level, will help keep Mercedes on the cutting edge of safety technology as we move into the future.

As Professor Dr Thomas Weber, Member of the Board of Management of Daimler AG, explains, “”We are taking a further major step along the road to autonomous and connected driving. The innovations that will be available for the future E-Class taking safety, stress relief, and comfort to a new level. And as such further Mercedes-Benz is underlining its leading position as a safety pioneer.”

We look forward to seeing these innovations in person when the new E-Class arrives at Mercedes-Benz of Buckhead next year!