Mercedes-Benz EQ, MB’s new all-electric sub-brand, was introduced in early October at the Paris Auto Show. Starting with the Generation EQ SUV coupe concept vehicle, the EQ sub-brand (a combination of “electric” and “IQ”) aims to more clearly define Mercedes-Benz’s EV identity.
Mercedes-Benz looks to the future with Generation EQ EV concept https://t.co/LlrnZ3rNBI
— The Startup Times (@TheStartupTimes) October 7, 2016
The CEO of Daimler AG and Head of MB Cars, Dr. Dieter Zetsche, said EQ is ready to launch a full spectrum of electric vehicles, from “the compact to the luxury class.” The SUV segment is the fastest growing in popularity in North America, as well as the least represented in terms of EVs and hybrids, which means starting off the EQ brand with an SUV is a smart move on the German automaker’s part.
Mercedes-Benz researcher Dr. Thomas Weber said the EQ generation of vehicles will be developed based on a new architecture designed for electric vehicles and will be able to adapt to any model from any segment. Mercedes-Benz says the Generation EQ SUV has a range of up to 500 km or 310 miles, the highest range proposed in an electric vehicle yet, higher than the so far unbeaten Tesla Model S.
Described as “electro-aesthetic,” the Generation EQ SUV has an illuminated grille and blue running lights that make it look sophisticated and futuristic, plus a dashboard-spanning combined infotainment and driver information touchscreen. MB says the Generation EQ shown at the Paris Auto Show is close to what the production model will look like, so hopefully we’ll see it on the market soon.