It’s not often we hear about the Mercedes-Benz-Nintendo partnership but when we do, it usually brings an interesting marketing move with it. That’s certainly true with the newest addition, centering on the Mercedes-Benz GLA, Super Mario Maker, and Mario Kart 8. The latest tactic targets adults who grew up with Mario in their youth.
The game and auto makers started their partnership off right with free downloadable content,(or DLC), for Mario Kart 8. The free DLC include a 1957 300 SL Roadster sports car, a 1934 W 25 Silver Arrow formula racing car, and the modern GLA.
— Mercedes-Benz IRE (@MB_IRELAND) January 1, 2016
The Super Mario Maker course, titled “Mercedes-Benz Jump’n’Drive” takes the player through a dealership, taking a test drive through the city, and hitting the Autobahn! Once a player completes the level, a Mercedes-Benz GLA with Mario in the driver’s seat is unlocked.
This isn’t some shoddy, half-hearted marketing ploy either. Mercedes-Benz put their heart and soul into designing the Super Mario Maker level.
“While we received a lot of positive feedback on the campaign and the integration of our cars into Mario Kart 8, we also learned that many gamers are skeptical about brands appearing in their games,” said Caroline Pilz, head of product placement and fashion sponsoring. “So we made sure to put a lot of effort and passion into designing the actual level.”
We here at Mercedes-Benz of Buckhead are proud to see free, fun content that anyone can enjoy!